Starting a New Business Part 3 - Fun with Business Names and Strap Lines

I am going to jump in now with some fun stuff - your business name and your strap-line.

There is no real science to creating a great business name and strap line. Being witty, being hard hitting, playing around with metaphors, rhymes, alliteration, and so on, are all good ways to start off. 

                          Have fun with this process         

Use brainstorming techniques and throw out all the words that could possibly describe you and your business then look at all associated words and don't judge just get all the words out in front of you.  These can be used to create many different strap lines and variations on names. 

Playing around here does not have to cost you any money you just need creative thought and the vision of what you want your business to represent, its core values.

Many businesses use the rule of three - Aristotle wrote about it in his book Rhetroic.
 

Put simply it is that people tend to easily remember three things.  So maybe the strap line can be three words that people will remember:

• Beanz Meanz Heinz - Heinz Beans
• Stop, Look and Listen - Road Safety Authority
• Always Low Prices - Asda
• Every Little Helps - Tesco
• Just do it - Nike
• Finger lickin’ good - KFC
• Vorsprung durch Technik - Audi
• It's Miller Time - Miller
• I'm Lovin It - McDonalds

Then again many times businesses use just a visual logo, however your brand needs to be developed for people to recognise your logo.  If you did not know the brand then would you know what these companies represented - but their brand is so big we all know.

     

Have fun thinking of names, strap lines this process helps you really identify your business values and purpose.

The Skills Academy can provide you with a mentor to get you started on the right track.